- **Intensely Pigmented, Completely Matte Finish:** Delivers full-coverage, saturated color with a true matte, non-shiny finish that creates a bold, statement lip in a single swipe 

- **Long-Wearing and Fade-Resistant:** Provides up to 8 hours of comfortable wear without feathering or bleeding, so you can go from coffee to dinner without constant touch-ups 

- **Pro-Approved Iconic Shades:** Features legendary shades like **Ruby Woo**—a universally-flattering blue-red—along with other classics like All Fired Up, Relentlessly Red, and Flat Out Fabulous