- **Ultra-Matte & Velvety Finish:** This liquid lipstick provides a "velvety mattest-matte" finish that dries down to a powdery soft, rich matte look without being overly flat or dry .

- **Long-Lasting, Fade-Resistant Wear:** The formula is designed to be waterproof and long-wearing, delivering fade-resistant color that stays true for up to **8 hours** without bleeding, feathering, or flaking .

- **Full-Coverage & Lightweight:** Utilizing Colour-Flex Technology, it provides a "rush of pigment-soaked" full coverage that feels weightless and flexible on the lips, wearing evenly throughout the day .