- **24-Hour Transfer-Proof Wear:** Features exclusive Pigment Lock Technology with double-coated, ultra-refined pigments that create a kiss-proof, waterproof, and budge-proof matte finish that lasts all day without bleeding, feathering, or needing touch-ups 

- **Weightless & Comfortable Formula:** Packed with nourishing passion fruit oil, coconut oil, and shea butter for a next-to-naked feel, with clinical testing showing 98% of users agreed it felt weightless on lips 

- **Precision Applicator:** The slanted, tapered wand with a pointed tip allows for expert, controlled application, delivering smooth, full, even color in one effortless dose