- **Liquid-to-Matte Formula:** Revolutionary super-saturated liquid formula that dries down to a soft, matte finish that is smudge-proof and long-wearing, with some users reporting it stays on for 12+ hours 

- **Comfortable & Non-Drying:** Despite its matte finish, the creamy formula glides on effortlessly and is not overly drying on lips, providing a non-sticky, smooth cream texture 

- **Precision Plush Applicator:** Features a tapered, plush applicator that hugs the contours of your lips for easy, sharp application without needing a separate lip liner, while remaining paraben-free and 100% cruelty-free