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- **Gel-to-Oil Transformation with a Long-Lasting Stain:** The unique formula starts as a glossy gel but transforms into a lightweight oil on the lips. It dries down to a soft, long-wearing stain that leaves a "soft pinch" of dewy color behind without feeling sticky .
- **Hydrating, Nourishing, and Gently Plumping:** Infused with jojoba and sunflower seed oils, it instantly hydrates and conditions lips for all-day comfort. In an independent consumer study, 100% of participants agreed it felt moisturizing, and the formula also works to gently plump lips for a fuller, healthier-looking pout .
- **Buildable, High-Shine Color with a Vegan Formula:** Whether you want a subtle wash of color with one swipe or a bold, juicy pop by layering, this oil delivers. The flat, angled doe-foot applicator makes application easy, and the formula is completely vegan, cruelty-free, and paraben-free .