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* **Signature Velvet-Matte Finish:** This is Armani's iconic liquid lipstick known for its unique, soft-focus matte finish that feels incredibly comfortable and velvety on the lips, unlike traditional drying liquid lipsticks .
* **Long-Lasting Hydration & Comfort:** The non-sticky, gel-based formula is enriched with concentrated pigments to provide intense color payoff while keeping lips hydrated and comfortable for up to 8 hours of wear .
* **Plumping & Luminous Effect:** Formulated with "Backlit Colour Technology," it makes lips appear instantly plumper, smoother, and radiant, as if the color is glowing from within .